.YOU MAY certainly not realise it, yet different typefaces generate different feelings. Serif font styles, with little strokes at the ends of characters, are actually commonly found in books and newspapers. They appear trusted and authoritative. Sans serif fonts, which appear, may look present day and informal. Aesthetic uniformity offers visitors a sense that they understand where they stand it assists to construct trust. When it comes to The Economic expert, it prepares the shade for our writing.